The 2023 brand campaign was created in partnership with Wieden+Kennedy, an independent creative advertising agency. Stone Cold Steve Austin is one of the more recognizable legends in WWE history, and he is not exactly known for his full head of hair. In this partnership with Kawasaki, Austin tries a mullet on for size in an ad for the company’s new side-by-side vehicle, the Ridge. In an interview about the ad, Austin said he loved the idea when it was originally pitched to him. Text on the screen says a man waited «52 years» for perfection, and it ends with a very brief shot of an icicle-covered Jeong emerging from a hyperbaric chamber. Because that’s all we get, the teaser does it’s job of leaving viewers wanting a little bit more ahead of Super Bowl LVIII.
- It’s a fun ad, for sure, but the question now becomes whether Sudeikis’ familiar mug will be enough for TurboTax to claim «Best Super Bowl Ad» honors this year?
- «This isn’t a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.»
- It’s Sudeikis who steps out of that suit, and goes on to list a slew of work complications that make his accounting needs more unique than most.
- The yogurt brand’s ad features comedian Martin Lawrence and NFL Hall-of-Famer Shannon Sharpe as they contemplate what to do about their golf cart, which they have driven into a water hazard.
- Stone Cold Steve Austin is one of the more recognizable legends in WWE history, and he is not exactly known for his full head of hair.
- The integrated campaign will span broadcast, digital, audio and social with digital partnerships with Roku, Twitch, Spotify, and BuzzFeed.
DoorDash is making an unusual play this year in the Super Bowl, with its ad dangling a sweepstakes offering one viewer the chance to win everything that is advertised during the championship game. Yes, that includes every car, like the BMW mentioned above, and every non-alcoholic food item, including mayonnaise and Reese’s peanut butter cups. «The reality is everyone has a Walken impression. But there’s only one original,» Rich Silverstein, co-chairman of Goodby Silverstein & Partners, which created the ad for BMW, noted in a statement. It’s a fun ad, for sure, but the question now becomes whether Sudeikis’ familiar mug will be enough for TurboTax to claim «Best Super Bowl Ad» honors this year? But given how much fans love Sudeikis as «Ted Lasso,» and from numerous other roles including «Horrible Bosses,» «Colossal,» «30 Rock,» and a lengthy stint on «Saturday Night Live,» the TurboTax ad will surely be in the conversation.
The fast-food chain has a 60-second spot featuring actor and comedian Ken Jeong, who is awoken after spending 52 years frozen in a cryogenic tank because he was awaiting the invention of the best chicken wing. Along with discovering Popeyes’ new wings, he encounters other new inventions, including driverless cars, drones and massage chairs. The Oreo spot imagines people throughout history twisting an Oreo to make big decisions — if the frosting is on the right side of the cookie, they’ll make one choice, but if it’s on the left side, they’ll make another. The spot features a cameo by reality TV star Kris Jenner, who is depicted in the mid-2000s twisting an Oreo to decide whether she and her family will star in a new reality show.
Companies have brought in some big names to tease their Super Bowl commercials
The candy brand, making its Super Bowl, debut teased actor Addison Rae teaching a mystery student some dance moves for their big commercial debut, with her noting, «That was cute!» in a slightly dubious tone. The student, revealed in the full-length spot, https://turbo-tax.org/ is a giant NERD gummy candy, who shimmies to «Flashdance … What a Feeling.» The Oreo ad plays on the idea that people could have been making major decisions throughout history simply by twisting the classic cookie and seeing which side has the cream.
Who Is The Star In TurboTax’s Super Bowl 2022 Commercial?
The real estate company will run a spot featuring a real homeowner in Atlanta showing their home via Opendoor’s Virtual Assessment, which is a virtual showing of a home that stands in for an in-person tour. The classic ice cream brand is marking its Super Bowl debut with a humorous spot about an airline passenger in pain asking if there’s a doctor on the plane. «Dr. Umstick» replies that he’s a doctor, but rather than providing medical help, he comforts the other passengers and flight crew with Drumstick ice cream cones. Granted, their Super Bowl commercials aren’t in the same iconic league as, say, the Budweiser frogs or Britney Spears singing for Pepsi.
Bowl LVIII commercial and you could start the year with a win.
Between her roles in «X,» «Scream VI,» and «Wednesday,» Jenna Ortega has become something of a horror icon. BetMGM already has a history of using prominent athletes and celebrities to promote its product, and three of them are teaming up for this Super Bowl ad. In this short teaser, Vince Vaughn lumps himself in with the likes of Wayne Gretzky and Tom Brady as an «amazing» athlete. It seems like this ad will let Gretzky and Brady show off some of their comedic chops on Feb. 11. The yogurt brand’s ad features comedian Martin Lawrence and NFL Hall-of-Famer Shannon Sharpe as they contemplate what to do about their golf cart, which they have driven into a water hazard. Sharpe suggests a tow truck, which Lawrence — who is eating an Oikos yogurt — scoffs at, showing off his yogurt-fueled super strength as he deals with the situation on his own.
The Super Bowl isn’t only a championship game for pro football, it’s also the biggest day in advertising, with top brands aiming big-budget commercials at an expected audience of more than 100 million viewers. Many of those companies are releasing their ads early, hoping to generate buzz before the February 11 game. As for the ad itself, it cheekily posits the new TurboTax Live function as a sort of match-making feature that pairs clients with their one and only in the accounting realm. It does so by depicting several users whose accounting needs require distinctly different areas of expertise.
TurboTax
Several acts have recorded their own versions of «The Safety Dance,» including The Donnas and J Dilla. It was also included in an episode of «Glee.» As for Men Without Hats, Doroschuk has reformed the group to record and tour a handful of times after their initial breakup in 1993.
Rest assured, the 2022 Super Bowl commercial game is shaping up to be a suitably star-studded experience. So much so that ahead of game day, many companies are already fronting some of their famous spokespersons in teaser spots for their game day ads. That includes TurboTax, who are shelling out some serious bucks to air their own Super Bowl spot, which happens to boast an appearance from an Emmy-winning actor currently earning rave reviews as the star of a hit Apple TV+ comedy. Heck, you might even have a friend or two who tunes into the Super Bowl purely to see which actors, pop stars, and celebrity personalities are schilling for what brand.
In Etsy’s Super Bowl LVIII spot, the company reimagines what would have happened if the Americans had used Etsy’s «Gift Mode» to find a return gift for the French. «Abbott Elementary» creator, writer, and star Quinta Brunson will be at the center of it all, but there is just as much talent behind the camera. TurboTax hired director Taika Waititi to direct the commercial as well, and the company is teasing something big for Feb. 11.
The clip runs through several key moments in human history, and it ends with Kardashian using that method to decide whether to air her family’s private life on the now famous docuseries. In recent years, companies have started unveiling short teasers and clips on social media to build curiosity about what will be in their commercial when the big day does arrive. In 2024, it seems like more brands than not have been doing exactly that, and we have gotten a bevy of previews for Super Bowl LVIII.
Rapper and singer Post Malone is known as a musician who likes to have a good time, and he is leaning into that persona in this commercial for Bud Light. As «Magic Carpet Ride» plays over the top, it looks as if one Denver Broncos fan will have turbotax commercial the night of his life tearing up the city with Post Malone, and that means the full ad could go in any number of directions. State Farm’s Super Bowl teaser features the iconic action star in a perfect spoof of modern superhero movie trailers.
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